A Complete Site Rebuild Takes Time

When we made the decision to completely revamp this site we knew we had a lot of work ahead of us. Our previous site had been a jack-of-all-trades, datafeed-powered appliance store with hundreds of products but no clear focus. The botom line is we weren't serving our customers well and it showed.

From our research before the site rebuild, we noticed that a lot of our visitors were coming to our site looking for higher-end solutions to help them rebuild or revamp their current kitchens. Plainly put, they were bored out of their skulls with their current kitchens and wanted to know their options. Our old site responded by helping them find things like small kitchen appliances. While these things can make life a bit easier in the kitchen, they don't change your attitude about being in the kitchen.

We Heard You And We Are Responding

For these reasons, we are re-focusing this site to deal specifically with kitchen upgrades and the information you need to be successful transforming your blah kitchen into a place you LOVE to be. We are starting with a select group of appliance manufacturers which we will expand if the need arises. Also, we will feature manufacturer profiles, appliance buying guides and, eventually, will partner with a nationwide group of contractors to help you with the more involved projects.

We hope you will return often and bookmark our site. We will be rolling out new features on a regular basis and will be sharing our progress with you. Sign up for our RSS feed and never miss a site update again.